Location

Niseko’s Next Big Opportunity – High-Yield Hotel Room Investments in a Global Ski Destination

About Niseko

Niseko, on the southwestern coast of Hokkaido, is Japan’s premier year-round resort, renowned for its world-class powder snow and rising global popularity. In 2024 alone, the region attracted 2.9 million visitors between January and November—a 12% increase year-on-year—nearing its pre-pandemic peak. While winter draws the majority of travelers, summer tourism is expanding rapidly with a 7% growth, driven by outdoor activities and wellness tourism. Key international markets include Hong Kong, Singapore, and Taiwan, with demand from Southeast Asia expected to grow further due to improved flight connectivity.

About the area’s real estate market

The real estate landscape in Niseko is dominated by resort-style condominiums, especially in the high-demand Hirafu area, which account for 78% of available inventory. However, there is a critical shortage of hotel rooms despite rising year-round visitation, creating a rare opportunity for investors. Ongoing infrastructure upgrades, such as the Hokkaido Shinkansen extension and expanded air routes to Sapporo, will further enhance accessibility, strengthening Niseko’s position as a high-growth tourism and investment hub in Asia.

About HOTEL 101 NISEKO

HOTEL 101 NISEKO, opening in 2026, offers a unique chance to capitalize on this market gap. As one of the largest and most affordable hotels in the area, it will feature 482 fully furnished “HappyRooms” designed for efficiency and comfort. Investors benefit from freehold ownership and a guaranteed monthly share of the hotel’s total gross room revenue, regardless of individual unit occupancy. With all operational and maintenance costs covered by the hotel operator, this is a low-risk, high-potential real estate investment in one of Asia’s most sought-after resort destinations.h ongoing redevelopment and a harmonious blend of urban convenience and community charm, Musashi-Koyama continues to gain popularity among singles, families, and professionals alike.